Facebook Ads Frequently Asked Questions

How to get started.

Click on Marketing in Netfirms Control panel and select Facebook Ads credits. Click on Generate to get your coupon. A special link will be provided in the control panel to add the coupon to your Facebook account.

What are Facebook Ads?

A Facebook Ad is a way for businesses or brands to promote their product or service on Facebook. A Facebook Ad is 100% branded by the advertiser with copy and image. It can link to a Facebook Page, application or external website.

What does the thumbs up/thumbs down option do?

The thumbs up/down buttons are a way for Facebook users to give quick and easy feedback to Facebook about the ads they are viewing. Facebook uses this information to continue to improve the advertising system.

How do I create Facebook Ads?

You can create your own Facebook Ads at http://www.facebook.com/ads/create. You will need to create them under your personal Facebook account.

How can I see an ad that I have created?

You can view your ads that you have created, as well as all the statistics related to the ads, on the Ads Campaigns page of the Ads Manager on Facebook.

Can I edit my ad once it has been created?

Once your ad has been created, you can only change the Cost per Click or CPM for your ad. If you wish to change the targeting or content of your ad you will need to pause the ad and create a new one with the correct criteria. You can also use the "Create a Similar Ad" function beneath any of your ads in the Ad Manager to recreate an ad and easily make changes to it.

What are some Best Practices on targeting with Facebook Ads?

Facebook Ads give you unprecedented precision in reaching exactly the audiences you want. You can target according to any combination of these factors: Country, State, City, Gender, Age, Any Interest Keyword, Educational Status, Workplace, Political View and Relationship Status.

Example:
For instance, a high-end men's fashion boutique in San Francisco might choose to target only male college graduates over 25 living in San Francisco who have listed an interest in "fashion", "suits", "Armani", and "Saks Fifth Avenue." While you're building your audience, Facebook tells you exactly how many users fit within your target. With traditional advertising, you have to guess where your mass messaging is likely to hit the most relevant consumers. But Facebook's ultra-customized targeting ensures that you never waste a penny on irrelevant audiences.

Interest keywords are taken from users' interests and listed favorites (music, movies, books, activities, general interests, etc.). In order for a keyword to be available, approximately 2,000 users must have it listed in their profile. Listing keywords is an "or" rather than an "and" function. For example, let's say that you choose these keywords: cookies, chocolate, candy. Users who have either cookies, chocolate, or candy listed will be targeted--they don't need all three.